If you’ve been following me for a minute, you know that one of THE most common things that I will preach is the importance of a website strategy for your business. I always say… I say it over and over and over…but you might be wondering, “Alexa, what the fuck even IS a website strategy?” […]

Just like everything in life, I feel like entrepreneurship is all about shifting with the seasons. When you first start your business, you are in the season of investing your time to grow your business, because that is what you have, right? As a new business owner, you don’t typically have thousands of dollars to […]

Let’s get real for a second—your website is your business’s home base, the digital space where your brand lives, breathes, and hopefully, converts visitors to paying clients. But here’s the thing: if your website doesn’t reflect who you are and what your brand stands for, it’s going to FALL FLAT. Think of it this way: […]

When it comes to your website, it can be difficult to make sure you’re doing all the things to make sure that your site is actually working hard for you. As a web designer, this is my job – to make sure that your website is primed for results and actually going to help your […]

“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” Leland Dieno As of the time that I am writing this blog post, it is currently 2024. […]

Let’s talk about FIRST IMPRESSIONS. Because the truth is, they do matter. ESPECIALLY when it comes to your website. Let’s imagine something real quick…you’re in a new city on vacation and decide to do a little retail therapy (my favorite kind of therapy, thank you very much). You don’t know the city but you find […]

When it comes to using your website to grow your business, one of the biggest things you have to take into account is the customer journey. Oftentimes, I find that this is a missing piece of the puzzle in so many business owners’ websites. But without it, you are basically telling your website visitors, “hey, […]

You want to know my reaction when it comes to using social media to grow my small business? “FAWWWWKKKK AARON.” Kaylor’s face right here really does describe my love/hate relationship with social media. Though it can be such an amazing tool for your business, allowing you to connect with people that you may never come […]

Picture this: you just pulled up to Target, got yourself your faveee iced caramel macchiato and sauntered over to Bullseye’s Playground to see if there’s anything cute that you know you don’t NEED but obviously have to buy (because that’s how Target works, right?) …and suddenly, you hear your phone *PING!* You look down and […]