Let me start off with a little real talk today because I feel like getting straight to the point: Your website isn’t just a pretty little portfolio – it’s a tool that, if used right, can be your business’s 24/7 salesperson. But here’s the thing: if it’s not set up strategically, instead of being the […]

Alright my friend, let’s talk about that elephant in the room: your website. You know, the one you DIY’d in the early days of your business when you were just starting out, your baby was napping, your coffee was lukewarm (as usual), and you had just enough energy to piece something together on Wix or […]

So here’s the thing…there are websites. And then there are websites that work hard AF for you and actually benefit your business. I know, I know—just the thought of getting your website to actually do its damn job (aka bring in clients without you having to hustle in the DMs 24/7 to lock in your […]

Let me be real for a second — most business owners are doing their marketing totally BACKWARDS. All the online gurus have you obsessed with posting on social media, right? Chasing likes, battling with algorithms, and trying to figure out how the hell to go viral (insert eye roll emoji). But here’s the deal: all […]

If you’ve been following me for a minute, you know that one of THE most common things that I will preach is the importance of a website strategy for your business. I always say… I say it over and over and over…but you might be wondering, “Alexa, what the fuck even IS a website strategy?” […]

Just like everything in life, I feel like entrepreneurship is all about shifting with the seasons. When you first start your business, you are in the season of investing your time to grow your business, because that is what you have, right? As a new business owner, you don’t typically have thousands of dollars to […]

Let’s get real for a second—your website is your business’s home base, the digital space where your brand lives, breathes, and hopefully, converts visitors to paying clients. But here’s the thing: if your website doesn’t reflect who you are and what your brand stands for, it’s going to FALL FLAT. Think of it this way: […]

When it comes to your website, it can be difficult to make sure you’re doing all the things to make sure that your site is actually working hard for you. As a web designer, this is my job – to make sure that your website is primed for results and actually going to help your […]

“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” Leland Dieno As of the time that I am writing this blog post, it is currently 2024. […]

Let’s talk about FIRST IMPRESSIONS. Because the truth is, they do matter. ESPECIALLY when it comes to your website. Let’s imagine something real quick…you’re in a new city on vacation and decide to do a little retail therapy (my favorite kind of therapy, thank you very much). You don’t know the city but you find […]