Let’s talk about FIRST IMPRESSIONS. Because the truth is, they do matter. ESPECIALLY when it comes to your website. Let’s imagine something real quick…you’re in a new city on vacation and decide to do a little retail therapy (my favorite kind of therapy, thank you very much). You don’t know the city but you find […]

When it comes to using your website to grow your business, one of the biggest things you have to take into account is the customer journey. Oftentimes, I find that this is a missing piece of the puzzle in so many business owners’ websites. But without it, you are basically telling your website visitors, “hey, […]

You want to know my reaction when it comes to using social media to grow my small business? “FAWWWWKKKK AARON.” Kaylor’s face right here really does describe my love/hate relationship with social media. Though it can be such an amazing tool for your business, allowing you to connect with people that you may never come […]

Picture this: you just pulled up to Target, got yourself your faveee iced caramel macchiato and sauntered over to Bullseye’s Playground to see if there’s anything cute that you know you don’t NEED but obviously have to buy (because that’s how Target works, right?) …and suddenly, you hear your phone *PING!* You look down and […]