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Let me start off with a little real talk today because I feel like getting straight to the point: Your website isn’t just a pretty little portfolio – it’s a tool that, if used right, can be your business’s 24/7 salesperson. But here’s the thing: if it’s not set up strategically, instead of being the […]

How to Plan and Structure Your Website to Generate More Leads and Sales

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Alright my friend, let’s talk about that elephant in the room: your website. You know, the one you DIY’d in the early days of your business when you were just starting out, your baby was napping, your coffee was lukewarm (as usual), and you had just enough energy to piece something together on Wix or […]

Why Your Website Isn’t Bringing in Clients (And What to Do About It)

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So here’s the thing…there are websites. And then there are websites that work hard AF for you and actually benefit your business. I know, I know—just the thought of getting your website to actually do its damn job (aka bring in clients without you having to hustle in the DMs 24/7 to lock in your […]

The Only 5 Things You Need for a Website That Grows Your Business

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If you’ve been following me for a minute, you know that one of THE most common things that I will preach is the importance of a website strategy for your business. I always say… I say it over and over and over…but you might be wondering, “Alexa, what the fuck even IS a website strategy?” […]

What exactly is a Website Strategy (and why service providers need one)

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Let’s talk about FIRST IMPRESSIONS. Because the truth is, they do matter. ESPECIALLY when it comes to your website. Let’s imagine something real quick…you’re in a new city on vacation and decide to do a little retail therapy (my favorite kind of therapy, thank you very much). You don’t know the city but you find […]

How to Craft a High-Converting Home Page for your Website (+ free home page template download)

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When it comes to using your website to grow your business, one of the biggest things you have to take into account is the customer journey. Oftentimes, I find that this is a missing piece of the puzzle in so many business owners’ websites. But without it, you are basically telling your website visitors, “hey, […]

The Ultimate Guide to Creating a Customer Journey on Your Website

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