Alright my friend, let’s talk about that elephant in the room: your website. You know, the one you DIY’d in the early days of your business when you were just starting out, your baby was napping, your coffee was lukewarm (as usual), and you had just enough energy to piece something together on Wix or Squarespace. And honestly, you killed it back then—it did the job. But now? It’s like trying to rock a 2000s low-rise jean look in 2024. It’s not giving what it needs to give.

If we’re being real, you hate sending people to your website. You cringe when someone says, “I’m interested…do you have a website I can take a look at?” because deep down, you know your site isn’t working for you. It’s not bringing in clients, it’s not converting, and it’s definitely not giving “boss bitch scaling to $50k months” energy.

And let’s be clear: it’s NOT because you’re not working hard enough or because your offers aren’t amazing. Girl, you’re doing the damn thing—juggling mom life, business life, and maybe sneaking in an episode of Vanderpump Rules with a glass of wine after bedtime. But here’s the tea: your website is the problem, not you.

I get it. Reworking your website has been sitting on your to-do list for months. You’d rather be at happy hour with your besties, focusing on other areas of your business or spending time with your kids – not trying to decipher the difference between a font size and a line height. And TBH, that’s how it should be. You didn’t start your business to become a web designer—you started it to live life on your terms, make bank, and spend more time with your fam.

But here’s the thing: your website is supposed to work FOR you, not make you work harder. It’s not just a digital business card where you can list out your services and share some cute brand photos. Done right, it’s your 24/7 sales team, your email list grower, and your client converter. And when your website isn’t optimized for that? You’re leaving money on the table—and honey, we don’t leave money on the table.

So let’s dive in. I’m about to break down exactly why your website isn’t bringing in clients and what you can do to fix it—because the glow-up your biz deserves starts right here.

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Here’s what we’re going to go over…

• Why your website might be repelling clients instead of attracting them (Spoiler: It’s not just about the design—it’s about strategy, too.)
• The simple shifts that can make your website your #1 client magnet (yes, even if you think your site is beyond saving.)
• The first step to fixing it—starting today (Hint: It’s easier than you think, and I’ve got a freebie to help!)

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Why Your Website Might Be Repelling Clients Instead of Attracting Them

Alright, let’s get into the tough love because I’m not here to sugarcoat things. I know you’ve put in the time (and maybe some tears) trying to DIY your website, but here’s the harsh reality: if it’s not converting, it’s probably doing more harm than good. Yep, I said it. Don’t hate me, I’m just trying to help, sis!

I know what you’re thinking: “But I spent SO MUCH time on it. It’s got all the info, the services, the ‘About Me’—what more does it need?”

Well, girl, just because your website exists doesn’t mean it’s working for you. In fact, there’s a good chance it’s actually repelling clients. Here’s why:

1. It’s not built with strategy in mind

Websites aren’t just about looking pretty (though, let’s be real, they do need to be aesthetically on point). They need to be set up to guide potential clients through a journey—one that makes them say, “I need what she’s offering!” But if your site is all over the place with no clear direction, it’s like you’re hosting a party, but not telling anyone where to go or what to do once they’re there. So, they leave.

2. It’s not a reflection of your brand

You’re not a generic ass business, so why should your website look like one? If your website’s design doesn’t feel like you, it’s a missed opportunity. Clients are coming to your site to feel your vibe, connect with you, and understand how you can help them. If they get on there and it looks like every other DIY, templated site on the internet (we’ve all seen them), they’re gonna bounce. Fast.

3. You’re missing the client-magnet elements

Your site needs a clear call to action (CTA), a compelling story, and easy ways for potential clients to engage with you. Whether it’s scheduling a call, downloading a freebie, or buying your offer, there should be a seamless way for your site visitors to take the next step. If that’s not clear or easy for them, you can bet they’re clicking away without thinking twice.

4. It’s stuck in the past

Listen, I get it. You built this thing a while ago when you were starting out, and now it’s feeling… well, a little basic. You might have designed it before you really knew who you were serving, or what your business would even look like. But that’s okay! It’s not too late to fix it. Your website should evolve as your business does. And if it’s not keeping up with the growth you’ve made, it’s time for an upgrade.

5. It’s not optimized for conversions

You might be getting traffic, but how many of those visitors are actually turning into clients? If your website isn’t optimized for conversions—meaning it’s not set up to help people say “yes” to your offers—it’s like throwing a huge party, but forgetting to invite the right people. No one’s going to show up.

Here’s the thing: Your website is your online storefront. It’s your digital home, the place where potential clients get their first impression of your business. If they walk in and it’s messy, outdated, or doesn’t clearly tell them how you can solve their problems, they’ll bounce and they’ll probably never come back.

So, what can you do about it? Stick with me, bb—I’ve got the steps you need to turn that website of yours into the client-magnet it was always meant to be. Let’s dive into the simple shifts you can make right now.

The Simple Shifts That Can Make Your Website Your #1 Client Magnet

Alright, I’m gonna be real with you—your website is NOT beyond saving. I don’t care if it’s currently looking like a 1999 Geocities page (am I showing my age, much??) or if you feel like you’ve tried everything to make it work. You can absolutely turn things around. In fact, all it takes are a few simple shifts to make your website work for you instead of against you.

Here’s the thing: your website isn’t just a “business card” on the internet. It’s a 24/7 sales machine that should be bringing in clients, growing your email list, and making you money while you sleep. But right now, it’s probably not doing that. And I get it—it’s frustrating. You’re putting in all the work, and your website’s still sitting there like a sad, empty storefront.

But here’s the secret: it’s not about doing everything perfectly. It’s about making strategic changes that turn your website into the client-magnet that I know you want it to be.

1. Focus on Clear, Simple Messaging

Let’s get one thing straight: less is more when it comes to messaging. I know, I know, you want to tell your audience everything about your business—your story, your offers, your cat, your latest Netflix obsession—but that’s not what they care about (at least not right now).

People are busy, so you’ve got about 2 seconds to grab their attention and tell them exactly what you do, who you help, and how you can solve their problem. Here’s how to make that happen:

• Get straight to the point: The first thing people should see when they land on your homepage is a clear statement of who you are, what you do, and who you help. No fluff. No jargon. Just the facts.
• Tell them what to do next: Your messaging should lead people down a clear path. Whether that’s booking a consultation, signing up for your email list, or shopping your services—make the next step obvious.

This isn’t about writing a novel on your homepage, it’s about cutting through the noise and giving people what they need fast.

2. Make Your Calls-to-Action (CTAs) Unmissable

Listen, if your CTA buttons are buried in a sea of text, or they’re so small that people can’t even see them, you’re doing it wrong. Your CTAs need to be the star of the show on your website. Think of them as little “helpful nudges” that lead people straight to your offers.

Here’s how to do it right:

• Be clear about the action: Your CTA should have one job—tell people exactly what you want them to do. “Book a call,” “Download the freebie,” “Join my newsletter”—keep it simple.
• Make them stand out: Your buttons should pop. Use contrasting colors and space them out so people don’t miss them.
• Use urgency: Phrases like “Book now” or “Limited spots available” can create a sense of urgency that gets people to take action immediately.

3. Invest in Design That Speaks to Your Audience

Okay, I hear you—design isn’t your thing. But let’s be honest, if your website looks DIY AF, it’s gonna make people bounce to the next thing. The good news? You don’t need to be a design guru to make it work.

Here’s what you need:

• Keep it clean and simple: Don’t overwhelm people with too many colors, fonts, or images. Choose a simple color scheme, two to three fonts, and stick to it. Consistency is key.
• Show off your brand: Your website should reflect your unique personality and vibe. Use your brand colors, fonts, and messaging throughout your site to make it feel like “you.”
• Optimize for mobile: Over half of website traffic comes from mobile devices. So if your site isn’t mobile-friendly, you’re losing out on clients. Check your site on mobile and make sure it looks good and is easy to navigate.

4. Create a Seamless Customer Journey

When people land on your website, they should be able to easily navigate through your offers and understand how they can work with you. Think of it like a road trip—if your site is a straight shot with clear signs pointing to where to go next, they’ll stick around. But if they’re taking wrong turns every few seconds, they’re out.

Here’s how to make that happen:

• Organize your content: Use clear navigation and organize your content in a way that’s easy to follow. You don’t want people getting lost or frustrated while trying to figure out how to book a service.
• Map out their journey: From the moment they land on your site, people should know what to do next. First, they land on your homepage, then they check out your services, then they book a call or make a purchase. Make sure your site flows like that.
• Add testimonials and social proof: Nothing builds trust like social proof. Make sure you’re showcasing testimonials from clients, case studies, or press mentions to let people know you’ve got credibility.

5. Add a Strong Lead Magnet

Okay, I’ve said it before, and I’ll say it again: your website should be bringing in leads 24/7. So if you don’t have a lead magnet yet, now’s the time to create one. Lead magnets are freebies that you offer in exchange for people’s contact information. They help you grow your email list and build relationships with potential clients.

A killer lead magnet could be:

• A free guide or checklist
• A downloadable template or workbook
• A quiz to help them figure out what service they need

Make sure your lead magnet aligns with what your audience needs and places them one step closer to becoming your client.

These shifts aren’t complicated or time-consuming, but they’ll make all the difference in how your website works for you. Remember, your website isn’t just a place to “show up” online. It’s your personal client-attracting powerhouse. You just need to give it a little TLC to get it firing on all cylinders.

Trust me—once you make these changes, your website will be a whole different ballgame.

The First Step to Fixing It—Starting Today

Alright, now that you know exactly what’s holding your website back from becoming the client magnet it should be, let’s talk about the first step to fixing it. Because here’s the thing: you don’t need to overhaul your entire site overnight. The key to success is starting with small, strategic steps that make an immediate impact.

The best part? You can get started today—right now, in fact. And it doesn’t have to be overwhelming or time-consuming.

Start with the Basics (But Don’t Overthink It)

Here’s the first thing you need to do: take action. Don’t wait for everything to be “perfect” before you make changes. I promise you, your website doesn’t have to be flawless right out the gate. But it does need to be moving in the right direction. And the best way to start is by simplifying.

• Focus on the core elements of your website: Is your messaging clear? Is your call-to-action easy to find? Do your images and design reflect your brand? Start by making sure these are aligned.
• Set realistic goals: Don’t try to change everything in one go. Pick one or two small adjustments (like revamping your homepage copy or adding a lead magnet) and work on those first. You’ll build momentum as you go.

I’ve Got a Simple, Effective Blueprint for You

Now, if you’re feeling stuck, or if you’re just not sure how to make those first steps happen, don’t worry—I’ve got you covered.

I created something just for you: the Client Magnet Homepage Blueprint. This free guide walks you through exactly how to optimize your homepage to start attracting more clients right away. It’s designed to be super simple to follow, and it gives you all the tools and templates you need to fix your homepage in no time.

This blueprint will help you:

• Create a strategic layout that guides visitors effortlessly towards booking or purchasing.
• Optimize your homepage design to increase conversions and make a lasting impression on your audience.
• Save time and energy by providing a clear framework to follow, so you can create a website that works for you (not the other way around).

Why Wait? You Can Start Fixing It Right Now

Remember, your website doesn’t need to be perfect today—but it does need to be making progress. The first step to transforming it into a client magnet is starting where you are and making small, strategic changes.

With the Client Magnet Homepage Blueprint, you’ve got a roadmap to get started. It’s not as hard as it seems, and you don’t have to do it alone.

Click the link below to grab your free blueprint and start optimizing your website today. I promise you, taking this first step will bring you closer to your goal of turning your website into a 24/7 client-attracting machine.

Download the Client Magnet Homepage Blueprint Now

Don’t let your website stay stuck. Start making those simple shifts today, and watch your website transform from a digital brochure into your number-one client magnet. I’m here to guide you every step of the way.

Ready to take the first step? Let’s do this!