So here’s the thing…there are websites. And then there are websites that work hard AF for you and actually benefit your business. I know, I know—just the thought of getting your website to actually do its damn job (aka bring in clients without you having to hustle in the DMs 24/7 to lock in your next client) sounds like a whole thing. But what if I told you it doesn’t have to be this big, overwhelming project? What if there were just a handful of things you actually need to have in place to make your website work for you, even while you’re binging Vanderpump Rules or living your best life at happy hour with your girls?

Because that’s the type of shit I am all about. Creating this asset for your business that gives you back more time. The “hustle 24-goddamn-7” thing is so 2013. I believe it’s possible to build a huge, successful, fulfilling business without working yourself into the ground. And your website can help make that happen.

Here’s the deal: your website should be doing the heavy lifting. It should be out there, attracting the right people, guiding them, and showing them why you’re THE one they need. The ONLY fucking one, actually. You don’t need all the extra fluff; you need these five essentials, and then you’re golden, baby.

In this post, I’m breaking down the only five things you actually need to grow your business with ease with the help of your website—and maybe even enjoy a little peace and quiet while your website brings in clients. It’s possible, my friend! So let’s get into it…

1. Clear AF Brand Messaging

Alright, let’s kick this off with what I consider a non-negotiable: your brand messaging. If your website doesn’t speak to your ideal clients in a way that makes them say, “Damn girl, it’s like you’re reading my mind!” then you’re missing out on some major connection (and let’s be real—conversions). Think of your brand messaging as your website’s vibe check. It’s how you tell people exactly who you are, what you do, and why they should stick around.

When your messaging is clear and intentional, it’s like a magnet that pulls in the right people, which means no more wasted time on randoms who aren’t serious about working with you.

Here’s what clear messaging looks like:

• Your “I help” statement is 🔥 — Nail down exactly who you help and how you help them in one clear sentence. Think “I help [your ideal client] do [what they desire] through [your service].” This makes it immediately obvious why they should care.
• Speak their language — Drop the complicated jargon and talk to your ideal client like they’re your BFF. If your people are feeling stuck AF, say that! Use the phrases and words they’d use so they feel seen and heard.
• Highlight the benefits — People care more about the outcome than the process. Instead of diving right into how you work, lead with what they’re getting out of it: the results, the transformation, and the impact.

Quick tips to make your messaging even stronger:

• Spend some time stalking (in the friendliest way possible) where your ideal clients hang out online. Check their comments, posts, and stories to pick up on the words they use. Sprinkle these into your site.
• Keep your tone consistent. If you’re fun and casual, lean into that everywhere—headlines, buttons, bios, you name it.

With clear brand messaging, your website is going to attract the right people, the ones who “get it” and are ready to take action, without you feeling like you’re pitching 24/7. Because let’s be honest, ain’t nobody got time for that shit – you have better things to do.

2. An Intentional, Client-Centric Layout

So here’s the deal: a pretty website is nice, but if it’s not leading visitors on a clear, intentional path, then it’s just eye candy. We love a beautiful website – don’t get me wrong. But I want your website to do more than just look good…I want it to work for you and help your business thrive. To do this, you want a layout that feels easy to navigate, keeps people interested, and gets them to the ultimate goal—reaching out, booking, or buying from you. Your site’s layout is like a road map, guiding people through a journey that feels intuitive and meaningful. If they’re confused for even a second, poof—they gone.

Let’s break down what a client-centric layout actually means, so you can start thinking about your site from their perspective.

What makes a layout client-centric?

• Clear navigation — Keep your main menu simple and to the point. Think Home, About, Services, Contact, etc. No fancy shit that’s going to make people have to think about where to go.
• Guided sections — Every section on your homepage should naturally lead them to the next. Start with a bold intro, then your services, a bit about you, and finally a call to action (CTA).
• Strategic CTAs — Speaking of CTAs, you want them in all the right places! Guide people to take action, whether it’s “Book Now,” “Learn More,” or “Get in Touch.” And don’t be shy about repeating your main CTA—people shouldn’t have to scroll for miles to figure out their next step. Make it EASY for them to work with you.

Here’s how to build that client-focused layout:

• Above-the-fold section — Make it obvious who you are and how you help, right at the top. Use a strong headline, one that makes people want to keep reading.
• Service breakdowns — Don’t bury your services! Give each one a little spotlight so they know exactly what you offer and how to get started with you.
• Social proof and testimonials — A little FOMO never hurt anybody. Sprinkle in reviews from happy clients to show potential clients they’re in good hands. I love to add these trust builders on EVERY page of my clients’ websites so that no matter where they are, they are continuing to build that trust and see what’s possible when they work with you.
• Make it mobile-friendly — Over half of web traffic is on mobile now, so if your layout isn’t optimized for smaller screens, you’re losing clients, bb. Test every page on your phone to make sure it looks and flows as it should.

When you create a layout that’s intentional and client-focused, you’re setting them up for a seamless experience. They don’t have to guess where to go next, they just follow your layout like it’s exactly where they’re supposed to be. And that makes them a lot more likely to take the next step. We like that!

3. Personality-Driven Copy that Speaks to Your Ideal Client

Let’s get one thing straight—your website copy isn’t just “words on a page.” It’s your voice, your vibe, and the part that can turn casual visitors into your next dream clients. This isn’t about slapping together generic phrases or sounding like every other (INSERT WHAT YOU DO) out there. Your copy should be you—it should speak directly to your ideal clients and make them think, wow, she really fucking gets me.

Why does personality-driven copy matter? Because your ideal clients want to work with a real person, not a faceless brand. (Side note: this is why I hate those faceless marketing accounts on Instagram. Like what the hell…I’m not trying to buy shit from anyone without a face. But I digress…) When they read your website and feel like they’re talking to a friend, they’re way more likely to trust you and feel excited about what you offer. If your voice is fun, laid-back, or even a little sassy—don’t hold back. The right people will LOVE that shit and instantly connect with you because of it.

Here’s how to create copy that clicks:

• Know your audience’s language — Think about how your ideal clients talk, what their biggest pain points are, and what they really want. Use words and phrases they’d actually say (and avoid any fancy, formal jargon they’d never use).
• Keep it conversational — Write like you’re talking to a friend. No need for big words or stuffy phrases. Imagine your ideal client is sitting across from you at a coffee shop (or on your couch, binge-watching Netflix). This is why you will always find me dropping F bombs in my content…because that is how I fucking talk! So if my language is too vulgar for some people, that’s totally fine. But I also know that the right people will love it, because they probably talk like that, too.
• Highlight the benefits — Don’t just say what you do, tell them why it matters to them. Instead of saying, “I offer social media management services,” try, “I create scroll-stopping content that brings in new followers while you’re out living your best life.”
• Show your personality — This is what will make your site stand out. Whether it’s a little humor, some bold language, or just a sprinkle of real talk, let them feel like they’re getting a taste of what working with you is really like.

A few must-have sections for powerful website copy:

• Hero statement — The first thing they see when they land on your page. Make it bold, clear, and all about how you help. Think, “I coach driven entrepreneurs to double their revenue without doubling their hours—so they can finally ditch the late nights and actually love Mondays.”
• About you — Use this space to get a little personal! Share your story, your why, and what makes you the one for them.
• Service descriptions that sell — Keep your services clear but make them sound as irresistible as possible. Explain what each service offers, but focus on how it transforms their biz.

When your copy speaks directly to your audience and shows off who you are, you’ll attract clients who are genuinely excited to work with you. They’ll be nodding along, smiling, and thinking, this is exactly who I need in my corner – sign me the fuck up.

4. Clear and Simple Goals

When it comes to your website, less is often more. It’s easy to get carried away with a million ideas for what your website should do, but the truth is: having too many goals can lead to overwhelm and confusion—for both you and your visitors.

One of the biggest mistakes I see people make is trying to have their website do all the things—drive leads, sell products, book calls, grow social media followers, and every other thing under the sun. But here’s the thing: you don’t need to do everything at once.

The key is to get super clear on your main goal. What is the ONE action you want your website visitors to take first? This could be:

• Getting people to join your email list
• Selling your signature offer
• Encouraging them to book a call
• Following you on social media

Once you identify your main goal, everything on your website should support that goal. And if you have secondary goals (like growing your email list while also selling something), that’s totally fine—but your main goal needs to be clear, loud, and obvious.

Why is this so important?

Because if you try to ask people to do too many things at once, they’ll end up doing nothing. Overloading your homepage with a million calls to action (CTAs) only leads to confusion. Here’s how to keep your website on point:

• Prioritize your main goal: Your primary goal should be the most important action you want visitors to take. For example, if you’re a coach looking to book calls, make sure your “Book a Free Consultation” button is easy to find, stands out, and is consistently placed on your pages.
• Be specific with your CTAs: Instead of just saying, “Click here,” be super clear about what you want people to do. “Book Your Call” or “Grab Your Free Guide” is way better than just “Learn More.” Make it direct and action-oriented.
• Have secondary goals, but keep them supportive: Maybe you want people to follow you on Instagram or download a free guide. These secondary goals can be placed in a sidebar, footer, or in pop-ups, but they shouldn’t overshadow your main goal.
• Don’t overcomplicate it: Keep it simple. If your website’s purpose is to generate leads for a service, then let everything on the site funnel toward that goal. If you want to make sales, make the process of purchasing clear and straightforward.

By getting crystal clear on the main goal of your website, you’ll create a smoother experience for your visitors and ensure that your website is driving the results you want for your business. So pick a goal, own it, and align your site around it to make it as easy as possible for your visitors to take the action that you want them to take.

5. Lead Capture System

Alright, let’s talk about the real money-maker—your lead capture system. Because what’s the point of having a killer website if it’s not helping you collect leads while you’re off living your best life? Seriously, imagine being able to wake up to new leads every single day without even lifting a finger. You look at your phone and there are 12 notifications that say “Congrats! You have a new lead!” That’s what a solid lead capture system can do for you.

So, here’s the deal: you need to make it easy as hell for people to give you their info. The more friction you create, the more likely people are to bounce. We want to make it as smooth and natural as possible for your visitors to take that next step with you—whether that’s hopping on your email list, downloading your freebie, or booking a call with you.

Here are a few ways to get your lead capture system on point:

• Offer something they can’t resist: People aren’t just handing over their email address for no reason, right? So give them something they actually want. A freebie, checklist, workbook, or mini-training that’s too good to pass up. The more aligned this is with your main goal (like booking a call or signing up for your program), the better. Example: If you’re a social media manager, offer a “Content Calendar Template” that helps potential clients get organized, then hit them with your CTA to book a call once they download it.
• Strategic pop-ups & forms: Pop-ups aren’t annoying if they’re done right—trust me. We’ve all been there, visiting a site and thinking, “Ugh, not another pop-up.” But if you time it right (like after someone’s been on your page for a minute), and make the offer so good that they can’t resist, it works wonders. Don’t be afraid to use forms in the sidebar or as exit-intent pop-ups. Just keep it simple—name, email, and let them know what’s in it for them.
• Easy access to your lead magnet: Your lead capture offer (like your freebie) should be visible on EVERY page of your website. And not just buried in a footer somewhere—put it front and center! Think about it like your website’s first impression—don’t make people dig for it. Pop it up in the middle of the screen, or put a sticky bar at the top to remind them, “Hey, I’ve got something free for you, and it’s gonna make your life way fcking easier.”
• Thank You page that does double duty: Once someone signs up or downloads your freebie, your work isn’t done. Thank you pages are the perfect opportunity to nurture that relationship even more. Don’t just say, “Thanks for subscribing!” Instead, point them to other resources you’ve got (like your blog, a free training, or even a special offer), and make them feel like they’re getting more value right off the bat. This is the perfect time to set them up for your next offer.

Remember, your lead capture system is your business’s 24/7 assistant. While you’re spending quality time with your kiddos, your website can be out there bringing in leads and getting people ready to work with you. So get your system in place, and let your website do the work for you.

Let’s wrap this up…

Alright, friend – I hope you found a little clarity in this blog post about how to make sure that your website is actually working hard for you like it should. To create a website that actually helps grow your business so you can have more time and freedom to enjoy life, you need these five key elements in place:

1. Clear AF brand messaging that instantly lets visitors know what you do and why they should care.
2. An intentional client-centric layout that guides your people toward what they need without any confusion.
3. Personality-driven copy that connects with your audience and makes them feel like you get them.
4. Clear, simple goals that guide your website toward one main action and avoid any overwhelming distractions.
5. A lead capture system that brings in new leads while you’re off doing the things that matter most to you.

When you have these five pillars in place, your website becomes a sales machine—working tirelessly behind the scenes to attract leads, nurture relationships, and help you scale your business, all while you kick back, relax, and do the things you actually love. Take your kids to the fair, rot in bed watching reruns of Laguna Beach, go for a walk with an old friend. That’s the shit that matters, in my opinion.

Imagine waking up every day to a steady flow of leads without having to be glued to your phone or constantly posting on social media. Sounds pretty damn good, right?

If you’re ready to have a website that works as hard as you do (without you working 24/7), my new website experience Lit to Launch is the program you’ve been waiting for. This isn’t just a typical website project—it’s a high-vibe experience that makes sure every one of those 5 key elements is in place so your website actually helps you get the results you’re after. You’ll go from feeling overwhelmed and unsure about your site to confident and clear, knowing you have a tool that’s aligned with your brand and designed to convert.

Here’s exactly what you’ll get with Lit to Launch:

• A fully branded website that reflects your unique vibe, personality, and business goals.
• Intentional design & layout that guides your audience toward taking action without confusion.
• Copy that speaks your client’s language, making them feel seen, heard, and ready to work with you.
• Strategic calls to action that actually work to convert visitors into clients.
• A lead capture system that helps you grow your email list and build a community of raving fans.
• Support after your launch so that you know how to make changes as needed as well as continuing working with me quarterly to make updates if that is something you want

All of this is done in a way that’s simple, fun, and stress-free. No more DIYing, no more confusion, and definitely no more hustling on social media to get clients.

If you want a website that brings in leads, boosts your sales, and gives you the freedom to live your life while it works behind the scenes for you—Lit to Launch is your answer.

Get on the waitlist now to be the first to know when the program launches! Trust me, this is the perfect next step if you want a website that truly works for you, not just something that sits there collecting dust.

Let’s make your website a sales powerhouse—I’ll see you on the waitlist!